Build the leaders of tomorrow with one on one coaching

Sama helps global organizations turn human potential into measurable performance through one on one coaching that is personal, scalable, and secure.

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Connect people with coaches who unlock their best work

Match every individual with a world class coach

Sama uses AI to match each team member with a professionally certified coach based on goals, industry experience optimizing fit. All under seven minutes, creating trusted one on one coaching relationships from the very first session.

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  • Guarantee excellence in every coaching experience

    Sama works with highly experienced, professionally ICF credentialed coaches who are vetted and continuously evaluated to ensure every coaching journey delivers lasting impact.

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  • Build programs that reflect your culture and priorities

    Design bespoke coaching programs by department, region or leadership level. Sama adapts to your strategy, giving you control over goals, metrics, and outcomes.

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  • Prove the ROI of talent development and coaching

    Track the metrics that matter most to your business, including engagement, goal attainment, or resilience. Sama helps HR leaders connect one on one coaching to meaningful business results.

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  • Protect confidentiality while empowering honest growth

    All coaching sessions remain fully confidential. Sama provides only anonymized and aggregated insights, giving leaders visibility while preserving psychological safety.

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Sama is disrupting coaching

Historically, coaching models were prescriptive, programmatic, andone-size-fits-all. Sama is innovative, empowering business leaders and individuals to define what works for them. Coaching is hyper-tailored to your goals, your business, and your schedule; online coaching enhances productivity, rather than disrupting it.

Traditional coaching

For the few

Coaching is elitist, for the few

Executives / “high potential” employees

Coaches sourced by HR team
  • Difficult to find & vet coaches
  • Matching is subjective
  • Time consuming and inefficient
One-size-fits all program
  • Set number of sessions, length, frequency
  • One coaching area, set by employee
  • Once matched, only one coach option

Sama coaching

For everyone

Accessible for all levels
  • Entry-level to CEO
Pre-vetted pool of coaches & AI matching algorithm
  • Optimises ‘fit’ between coach and coachee
  • Eliminates human bias
  • Huge time save for HR
  • Start working with a coach right away
Coaching tailored to individual and business needs
  • On-demand access to your coach (video, call, chat)
  • Coachee chooses focus, and can change at any time as needs evolve
  • Unlimited change of coach