Deliver executive coaching that strengthens leadership and drives measurable impact

Support leaders with executive coaching built for complexity, combining expert coaches, advanced insights, and real time visibility into leadership outcomes.

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Discover what sets Sama executive coaching apart

Access high quality coaches with real leadership credibility

All Sama coaches are ICF credentialed professionals with an average of 10 years of coaching experience and over 20 years in leadership roles, bringing practical understanding of complex and regulated organisations.

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  • Support executives through pressure, change, and critical transitions

    Sama executive coaching supports leaders navigating transformation, new roles, and increased complexity, creating space to address challenges before they affect performance or engagement.

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  • Gain deeper insight while protecting trust

    Sama analyses program level data to identify trends and development signals while keeping individual conversations private, aggregated, and fully protected.

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  • Design executive coaching programs around your business needs

    Develop programs to match organisational priorities and track the metrics that matter the most to your business from resilience to development progress and more.

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Sama is disrupting coaching

Historically, coaching models were prescriptive, programmatic, andone-size-fits-all. Sama is innovative, empowering business leaders and individuals to define what works for them. Coaching is hyper-tailored to your goals, your business, and your schedule; online coaching enhances productivity, rather than disrupting it.

Traditional coaching

For the few

Coaching is elitist, for the few

Executives / “high potential” employees

Coaches sourced by HR team
  • Difficult to find & vet coaches
  • Matching is subjective
  • Time consuming and inefficient
One-size-fits all program
  • Set number of sessions, length, frequency
  • One coaching area, set by employee
  • Once matched, only one coach option

Sama coaching

For everyone

Accessible for all levels
  • Entry-level to CEO
Pre-vetted pool of coaches & AI matching algorithm
  • Optimises ‘fit’ between coach and coachee
  • Eliminates human bias
  • Huge time save for HR
  • Start working with a coach right away
Coaching tailored to individual and business needs
  • On-demand access to your coach (video, call, chat)
  • Coachee chooses focus, and can change at any time as needs evolve
  • Unlimited change of coach