How can you enhance engagement and retain talent when these are two of the biggest challenges facing businesses today? In a competitive market, it is more important than ever to create a workplace where employees feel valued, supported, and challenged.

Digital coaching is the most valuable tool for enhancing employee engagement and retention. By providing employees with access to personalized coaching, businesses help them to develop their skills, achieve their career goals, and find more meaning in their work. And satisfied and supported employees stay with you long-term, with 94% staying in companies that invest in their futures.

How can digital coaching enhance engagement and retain talent?

• Improved performance and productivity. Coaching helps employees identify and address their challenges, develop new skills, and set and achieve goals. This leads to improved performance and productivity, as well as a greater sense of accomplishment.
• Increased job satisfaction. When employees feel like they are developing and progressing in their careers, they are more likely to be satisfied with their jobs. Coaching helps employees identify their career goals and develop a plan to achieve them.
• Stronger relationships with managers. Coaching empowers employees to have more open and honest conversations with their managers. This leads to stronger relationships and a more supportive work environment.
• Reduced stress and burnout. Coaching helps employees manage their stress and workload more effectively, lowering risk of burnout, and creating a more positive employee experience.

How to implement digital coaching in your organization

If you are considering implementing a digital coaching program in your organization, here are a few things to keep in mind:

• Choose a coaching platform that is easy to use and accessible to all employees, like Sama.
• Provide employees with a variety of coaching options. This should include video coaching sessions, instant messaging, and access to coaching resources.
• Make coaching part of your overall employee development strategy.
• Provide training to managers on how to support and encourage their employees to participate in coaching.
• Monitor and evaluate your coaching program to ensure that it is meeting your goals.
• Ensure senior leaders are bought in and the company understands why you’re introducing coaching, and how it will benefit them. 

Top tips for building coaching culture:

• Make coaching mandatory for all new hires, at all levels of the business. This sets the tone for a culture of learning and development.
• Offer coaching to all employees, from individual contributors to senior executives.
• Recognize and reward employees who participate in coaching. This will encourage participation and promote the value of coaching throughout the organization.

Coaching programs are a great way to help your employees develop skills, improve performance, and reach their full potential. All new initiatives are tough, but trying to roll out coaching programs can be extra challenging, with multiple stakeholders and conflicting priorities to account for.

Here are some tips on how to roll out coaching programs effectively:

1. Define your goals

What do you want to achieve with your coaching program? Do you want to improve employee performance, productivity, or engagement? Are you looking to develop specific skills or leadership capabilities? Once you know your goals, you can design a program that is tailored to your specific needs. 

2. Identify your target audience

Who will be participating in your coaching program? Consider the needs of different employee groups, such as new hires, newly promoted managers, and high-potential employees. You may also want to consider offering coaching to specific departments, diverse populations, or teams.

3. Select the right coaching partner

Selecting coaches has historically been a painstaking, manual task undertaken by HR teams; could your ‘black book’ of coaches scale to cover everyone who needs coaching? Not only would HR teams need to source enough coaches to meet their needs, they must vet them for experience levels, suitability for each coachee, and ensure a chemistry fit. Working with Sama, HR teams have access to a vast pool of international, highly accredited coaches. Coachees are matched with the most appropriate coach for their experience level and requirements, and there’s even a guaranteed chemistry match: 95% of people get a chemistry match from session one, but for those who don’t, there are unlimited swaps until they meet the right coach.

4. Communicate the program to employees.

Internal communication is really important when launching any initiative. Make sure to explain the benefits of the program, the eligibility criteria, and how to sign up. You may also want to hold information sessions or create a FAQ document to answer employee questions. Sharing senior stakeholders’ buy-in is critical to the program’s success, as people will look to leaders for their involvement and support.

5. Monitor and evaluate the program

Metrics and feedback are key to assessing the success of your program. This will help you to identify areas for improvement and ensure that the program is meeting your goals. Using a platform, like Sama, gives you access to analytics and reports to easily demonstrate the success and ROI of your new initiative.

By following these tips, you can roll out coaching programs that will help your employees develop their skills, improve their performance, and reach their full potential.

Today, a coaching style of management is the competency that separates highly effective managers from average ones¹.

A coaching style of management has been shown to unleash the team’s energy and steer them towards peak performance and innovation.

But what does it mean to have a coaching style of management? There are a few ways managers can do this:

Ask and listen
Asking questions and actively listening are at the heart of effective coaching conversations, so use these skills to complement your management style. Insightful and open-ended questions that start with “why”, “how” or “tell me more about(…)” can trigger critical thinking and problem solving skills. Actively listening to what the other person has to say with an open mind helps create deeper connections that invite frank discussions and creative thinking that can help uncover root causes of problems.

Let others put forward their own solution
As managers, it is often tempting to share expertise and provide solutions to a problem, and this can be very helpful when it’s sought from you. Having said this, people are more committed to their actions and feel accountable for the impact when they personally resonate with the action plan. The solution should come from them first.

Recognise and utilise strengths
People who use their strengths are 6 times more engaged, perform better and are less likely to leave². One way managers can identify strengths is to ask their team members questions such as,“What was the best day at work you’ve had in the last few months?”. Managers can also give employees opportunities to “job craft” – redesign aspects of their work and projects to play to their strengths and interests.

Lead with empathy
The ability to understand and connect with people, and see from their perspective – empathy – is a superpower in coaching conversations and relationships. Empathy is one of the most important drivers of overall performance amongst managers³. One-to-one coaching can help enhance this skill. Through ongoing dialogue, feedback and accountability, coaching helps increase self-awareness and helps managers (and others) champion change in their teams and companies.

Adopting a coaching style of management helps increase collaboration and engagement between team members. Managers can help their teams flourish by supporting them in their learning and helping them develop competencies that aid them both at work as well as outside.

¹Garvin, D.A., 2019. How Google sold its engineers on management. Harvard Business Review.
²Sorenson, S., 2020. How employees’ strengths make your company stronger. Gallup.
³Gentry, W., Weber, T. and Sadri, G., 2011. Empathy in the Workplace A Tool for Effective Leadership. [online] Cclinnovation.org.

The Covid-19 pandemic has disrupted how people live and work. The sudden transition to remote working has been isolating and blurred the line between professional and personal life.

Working from home can mean working longer hours and navigating a new work-life balance. It has also limited valuable bonding time with colleagues. 

Leaders find themselves torn between being empathetic to their employees and increasing performance. They want to support the needs of their employees while making sure the business remains competitive in order to survive. 

Agile and resilient teams are the key differentiators between businesses that thrive and those that struggle to survive. Unfortunately, studies show that current levels of resilience and agility remain low across many businesses. Aon’s 2020 report – The Rising Resilient – showed that only 29% of employees are resilient in the UK. Korn Ferry’s 2015 report found that only 15% of executives are agile. To survive and be competitive, companies need to nurture these qualities.

Promote resilience

Resilience is the ability to cope and recover quickly from setbacks and move forward. The current forced isolation due to remote work has led to a significant decline in support and social connections. This, coupled with other uncertainties, has negatively impacted employee’s resilience levels. Having low levels of resilience is like having cracked foundations that could crumble at any time. Needless to say, this is risky for any company.

You promote resilience by helping people expand their perspectives and find new positive ways of looking at and dealing with problems. Research by psychologists Grant et.al. (2009) found that coaching significantly helps build resilience. By promoting a coaching culture, coaches can encourage employees to be less isolated and leverage the support of their organisational network. Coaching nurtures a positive attitude and effective coping mechanisms that help employees thrive, even in the face of challenges.

Build Agility

Agility is the flexibility to adapt to dynamic circumstances. Being agile has become the name of the game for both individuals and companies.  It determines the ability to survive. 

Encouraging agility within your team requires you to believe in and empower them. Empowered employees build a solutions driven mindset and make the most of their situation. This allows them to continuously adapt and prioritise people and interactions over processes. Having a coaching culture helps unlock an agile mindset and culture. With their executive coach, employees can discuss their challenges and roadblocks and find new solutions. 

Coaching utilises a range of approaches that helps employees address their challenges in real time and continuously evolve their ways of working. This improves productivity as employees are given the opportunity to reach their full potential. Having a coaching culture will help your company and team thrive.

The benefits of having an engaged team is well recognised. But fostering engagement is difficult and varies depending on the individual and team’s personal needs and situations.

Certain job resources, such as fair compensation, are important for employees to feel engaged, and so are personal resources, which are internal drivers of each employee. Professional coaching can directly impact personal resources that affect employee engagement.

A professional coach works with the employee to help them develop the necessary tools, skills, knowledge and opportunities to meet their work or personal objectives. By working closely with the employee, coaching provides the space and support she/he needs to grow and develop within their role and workplace.

A few ways in which professional coaching enhances engagement:

Adaptation is survival

In today’s challenging and volatile business environment, where organizations and industries are undergoing rapid and frequent changes, one-to-one coaching can provide tailored developmental solutions to help employees deal effectively with uncertain and adverse events that they may face. This can be achieved by helping them develop a set of positive behavioral or psychological responses such as perseverance, coping and adaptation.

Through coaching, employees can develop their resilience, which helps them bounce back from stressful situations, conflicts or failures. Research has shown resilience to be associated with several positive behavioral outcomes such as organizational commitment, satisfaction and workplace happiness. Coaching also aids in building the employee’s personal resources such as self-efficacy, optimism and self-esteem. These are linked to resilience and have been evidenced by research to foster engagement amongst employees.

Knowing where to focus

Advocates of positive psychology and coaching psychology have been in favour of focussing on strengths at work. According to the psychology of strengths, every individual has a set of “signature strengths” which enables her/him to perform consistently and near perfectly in various tasks or roles. Professional coaches help identify and develop these strengths through their open and honest communication with the employee.

Employees may also use tools such as personality measures and strength assessments as a first step in understanding and identifying objectively her/his strengths. The use of these tools help generate conversations about how the employee can make the best use of her/his strengths within their role. Coaches can also work with the employee to help them identify other opportunities available within the organization, where these strengths can be usefully applied.

Coaching is a process and the employee has to be open to growth and being challenged. It helps employees unlock their potential and gain clarity on their situation, resources and how to succeed in their goals. By equipping employees with the necessary personal resources to work effectively within their environment, as well as making them more aware of the existence and application of their strengths, coaching enables them to bring their best selves to work.

This makes work more meaningful and engagement can soar.