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Create a coaching culture

Coaching culture

A coaching culture is key to your success

Creating a coaching culture is a huge differentiator for business success. Prioritizing your people’s potential is complex and challenging. Sama are your strategic partners, consulting and guiding you to create a high-performance culture that works for your business.

The wider impact of coaching

It’s not just the person being coached that benefits; every person they interact with will also feel the benefits of their coaching experience in a ripple effect. The more strategic people you coach, the wider the impact.

What does a coaching culture look like?

A coaching culture centers coaching and development as a key business strategy. It delivers endless benefits, including:

  • Open dialogue on successes and failures
  • Feedback conversations as standard
  • Managers who coach
  • A meaningful learning and development strategy
  • Emotional intelligence and self-awareness
  • A culture of trust and openness
  • Effective decision making

Benefits for HR


A coaching culture reduces employee turnover by 19%


Personal development is the #1 reason people stay


Women are 150% more likely to stay in a business committed to development

Coaching develops self-awareness and confidence, giving your people purpose and driving engagement. Absenteeism reduces 41% in highly engaged teams, bringing significant cost and time savings for HR.

Grievances and workplace friction are reduced in a coaching environment, leading to 30% lower litigation cost. Strong communication and inclusive spaces mean challenges are met and dealt with efficiently.

Managers become more effective, self-aware, and confident through coaching designed for their development goals.

Benefits for leadership


People with coaches are 51% more likely to hit targets


Companies with coaching cultures see 10% higher CSAT scores


Profitability increases 21% in businesses who coach

Coaching unlocks everyone’s potential, so teams become significantly higher performing. A coaching culture increases performance by 17% and teams are 51% more likely to hit targets. 

Sales and retention increase, with confident and competent teams closing more deals and providing better customer experiences.

Only 1 in 3 employees trust their leadership. A coaching culture develops transparency between leaders and their teams, so sentiment improves.

Coaching benefits everyone in your organization. By making coaching widely available, you guarantee high-performing, engaged teams who power your success. 

Online coaching sessions, for everyone

Your goals are our priority

When you care about your teams' experience and wellbeing, investing in your people is an investment in your company’s success.

Your people's success matters. Sama gives everybody the right tools to increase their performance, achieve their goals, and unlock their potential. We provide the tools to create a truly inclusive culture.

  • 95% accuracy match between coach and individual
  • Coach approval: 4.9 out of 5 stars
  • From entry-level to C-Suite
  • On-demand coaching