Upcoming webinar: How to build an inclusive culture that drives business success

People development for business success

Transform your people with 1:1 coaching that delivers measurable results and drives performance.

Trusted by users worldwide

Guaranteed chemistry fit   

95% success at first session; unlimited coach swaps if not.

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Only the best executive coaches vetted by peers in your industry.

For all   

Sama coaching is truly scalable. The right coach for the right level.

Create the optimal environment for your people to reach their full potential with Sama coaching

How it works

Sama coaching - Measure impact and ROI - Coaching for diversity and inclusion


Your company signs up to Sama coaching. We take care of the rest with easy integration and quick rollout.


Employees match with their professional coach. We ensure a 95% matching rate at session one. Our AI matching algorithm ensures the right coach to the right people.

Sama coaching - Strong leaders start with tailored programs to drive performance
Sama Coaching - The right coach the best quality - strong leaders


Employees begin working with their coach via chat, voice or video call. Book sessions as soon as the same day.

Ready to get started?

Champion their career

Sama connects your teams to the best professional coach for them. Built to seamlessly fit into your organisation, and powered by sophisticated technology and our team of highly experienced coaches.

Elevate engagement

Our powerful digital platform and proprietary algorithm matches people to the right coach – based on their professional development needs and personal profile.

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“Our goal was to build talent not buy it, after 12 months of coaching we reduced our reliance on external recruitment. Our people are more engaged now they see real progression opportunities.”

CPO, Global Investment Firm
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“Our people drive our success. Investing in them allowed us to maintain our competitive edge and retain our top talent. Coaching has been a complete game-changer for us.”

Global SVP HR, Global Bank
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“Rapid growth and hiring impacted company culture, Working with Sama we saw an improvement in engagement scores across the board”

CHRO, Private Equity