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About Sama

The team behind Sama has extensive experience in law, HR, coaching, technology, start-ups, marketplaces and as private equity and venture capital investors in global blue-chip organisations.

We’re passionate about helping employees to be empowered and engaged.

All of us have enjoyed the benefits of truly great coaching. It continues to empower us on our mission to elevate engagement to make the world a better place.

Coaching creates a safe space to expand perspectives and provides tools to succeed, which has a positive impact on diversity and inclusion.

Sama is a Sanskrit word that means equality, fairness, tranquillity, and peacefulness of the mind. For us, it means approaching life situations and goals with openness, clarity, and the ability to create the life that we want.

Our team comes from the following organisations

Our values

Strive for Greatness

We push ourselves to deliver outstanding performance in everything we do.


We are creative, flexible and efficient in responding to challenges.


We support and embrace diversity of thought, cultures, backgrounds, preferences and personalities.


We are always transparent and truthful.


We approach things in playful way to foster connection.

Find your moment at Sama